AUSTRALIA'S PREMIER RADIO NEWS SERVICE

Connecting your message to over 300 radio stations nationwide

Get Your Story Heard

About Us

Established in 2004, Radio Release® has built an impressive list of clients including some of Australia's biggest names in the government, corporate, non-profit and community sectors.

At the same time, Radio Release has developed audio news releases into a legitimate and valuable source of content for Australian radio newsrooms.

In fact, Radio Release has now produced around 7,500 audio news releases and generated well over 250,000 radio news reports.

Not resting on this success, we constantly strive to improve our service and results, including the ongoing development of our Release Management System (RMS).

Our exclusive platform provides newsrooms with timely and reliable delivery of Radio Release content, while clients receive unprecedented levels of service, feedback and accountability.

If you would like to know more about Radio Release, please contact us.


Explore Our Services

300+

Radio Stations

Connected to over 300 commercial and community radio stations nationwide.

15M+

Weekly Listeners

Your message reaches over 15 million potential listeners every week.

24/7

Distribution

Round-the-clock news distribution to ensure timely delivery of your content.

100%

Coverage

Comprehensive coverage across all Australian states and territories.

A typical Radio Release® involves the following services.

1. Interview and Production
To get started, all we need is a draft media release to establish the main points and key messages for your Radio Release.

We then conduct a brief telephone interview with your spokesperson and help them to deliver comments that are ideal for a typical radio news bulletin.

Our experienced producers then edit a selection of broadcast-quality grabs (around 10-15 seconds each) which are emailed to you for approval.

2. Distribution and Access
Once your audio grabs are approved and your press release is finalised, we then prepare and package your Radio Release for distribution.

At the nominated time, newsrooms receive an email alert which includes a brief summary of your Radio Release and a direct link to our exclusive radio-only website.

Importantly, our email alerts and website are localised for each newsroom so your Radio Release is targeted and always stands out from the crowd.

3. Realtime Feedback
As soon as your Radio Release goes live, you'll be provided with a comprehensive Feedback Report so you can monitor its progress in realtime.

The report lists all newsrooms which have downloaded your grabs to their on-air system, distinct from those which have simply previewed your release.

In addition, the report is updated with a selection of broadcast samples so you can actually listen to your Radio Release being presented on-air.

Additional Services
Radio Release grabs may also be posted on your organisation's website or made available to other media outlets at no additional cost.

You may also request an audio hyperlink for your conventional press release. This allows all media (not just radio) to access a genuine quote from your spokesperson.

Naturally, Radio Release is flexible depending on your organisation's specific needs and budget. If you wish to discuss a forthcoming announcement, please contact us.

Why Radio?

Despite the proliferation of smartphones and social media, broadcast radio remains an essential source of news and information for most Australians.

Radio Release® is designed to maximise the countless opportunities that radio provides and the prospect of multiple news reports on hundreds of radio stations.

Radio Release is also particularly effective for extending radio coverage throughout regional and rural Australia where newsrooms demand localised content.

So why settle on a conventional press release? Radio Release could deliver a far greater audience, frequency and impact for your message.

To harness the full power of radio, please contact us before your next announcement.

Portfolio

A small sample of audio is available here.

Assistant Minister for Foreign Affairs and Trade, Tim Watts, urges Australians to be informed before travelling overseas – June 2023.

Deputy Chief Medical Officer, Professor Michael Kidd, reinforces the importance of vaccination for influenza and COVID-19 – June 2023.

Former emergency room doctor and Independent MP, Sophie Scamps, explains her Private Members Bill to restrict junk food advertising – June 2023.

Stella Assange speaks about the campaign to free her husband, Julian Assange, as he faces extradition to the United States – May 2023.

Patrick Walker from the Australian Sports Foundation speaks about the pressures facing community sporting clubs – May 2023.

Professor Megan Davis talks about the origins of the Uluru Statement and the referendum to enshrine a First Nations Voice to Parliament – May 2023.

Universities Australia Chief Executive, Catriona Jackson, outlines their submission to the Federal Government's review of higher education – April 2023.

Headspace CEO, Jason Trethowan, says the cost-of-living crisis is having a significant impact on the mental health of young Australians – April 2023.

Winemaker, Katherine Brown, opposes efforts by the European Union to prevent Australian winemakers from using the term Prosecco – April 2023.

Dr Angela Jackson from Impact Economics says the Child Care Subsidy Activity Test is preventing many parents from returning to work – March 2023.

Gary Starr from Australia Post reveals the latest trends in online shopping and eCommerce – March 2023.

Dr Cat Dorey from the Australian Marine Conservation Society calls for improved traceability and labelling laws for seafood – March 2023.

Liam O'Brien from the ACTU calls for workers to be protected from the dangers associated with engineered stone products – February 2023.

Australia's eSafety Commissioner, Julie Inman Grant, details the impact of online abuse and what tech platforms should do to prevent it – February 2023.

National Director at Australia for UNHCR, Trudi Mitchell, provides an update on the conflict in Ukraine – February 2023.

Chief Executive at SANE, Rachel Green, describes the experiences of Australians living with complex mental health needs – January 2023.

Minister for Aged Care, Anika Wells, invites public submissions on the ten-year National Dementia Action Plan – January 2023.

Omar Hosny from ServiceNow explains the growing frustration of Australian consumers and declining standards of customer service – January 2023.

Dr Erin Lalor from the Alcohol and Drug Foundation is urging Australians to play it safe over the Christmas and New Year period – December 2022.

Ahead of the festive season, Gerard Dwyer from the SDA says there's no excuse for abusing retail and fast food staff – December 2022.

Surf Life Saving Australia CEO, John Brennan, launches their Innovation Fund which will harness the power of 190,000 volunteers – December 2022.

Australian Men's Cricket Captain, Pat Cummins, talks about his role as UNICEF Ambassador and children's participation in sport – November 2022.

ASIC Deputy Chair, Sarah Court, warns Australians about a significant increase in cryptocurrency scams – November 2022.

Sam Gledhill from the Movember Foundation talks about the iconic campaign and their goal to change the face of men's health – November 2022.

CEO of the Sydney Opera House, Louise Herron, celebrates the 50th anniversary of the world-famous landmark – October 2022.

David de Carvalho from the Australian Curriculum, Assessment and Reporting Authority goes through the latest results from NAPLAN – October 2022.

President of the RACGP, Adjunct Professor Karen Price, expresses her concerns for the sector ahead of a crisis summit in Canberra – October 2022.

Anita Dessaix from Cancer Council Australia says e-cigarettes are becoming increasingly easy for teenagers to access – September 2022.

The Telecommunications Industry Ombudsman, Cynthia Gebert, reveals findings from their latest annual report – September 2022.

GP and Women's Health Advocate, Dr Ginni Mansberg, explains the impact of menopause and newly-available treatment options – September 2022.

John Ryan from the Pennington Institute reveals the alarming toll of drug overdoses in Australia – August 2022.

Keren Ludski from Red Nose Australia promotes their annual fundraiser which supports families impacted by the sudden loss of a child – August 2022.

Misha Schubert from Science & Technology Australia talks about the importance of trusted expertise and information – August 2022.

Cath Stone from Red Cross Lifeblood says thousands of people who previously travelled to the UK may now be eligible to give blood – July 2022.

Chief Executive of the Business Council of Australia, Jennifer Westacott, talks about their priorities ahead of the landmark Jobs and Skills Summit – July 2022.

NSW Chief Health Officer, Dr Kerry Chant, says the little things make a big difference in stopping the spread of COVID-19 and influenza – July 2022.


Listen to Audio Samples

Sydney

Melbourne

Our Coverage

Radio Release connects you with radio stations across every major Australian market. From capital cities to regional towns, our network ensures comprehensive geographic coverage for your message.


Get Started

Brisbane

Perth

Adelaide

Get In Touch

Ready to get your message on the air? Contact us today.

Phone

1300 RADIO RELEASE

Email

info@radiorelease.com.au

Address

Level 10, 50 Market Street
Sydney NSW 2000